fbpx
 
INDUSTRY:  
Retailer/Mall
CORPORATE VS FRANCHISE:  
Corporate
LOCATIONS:  
100

INDUSTRY:  
Retailer/Mall
CORPORATE VS FRANCHISE:  
Corporate
LOCATIONS:  
100

THE CHALLENGE

To target local businesses with an incentive to purchase gift cards for their employees during a seasonally relevant time.

OUR APPROACH

The strategic approach to this request incorporated the following:

Target businesses with 10+ employees within a 10-mile radius utilizing high-quality direct mail postcard.

Provide a limited time offer of 50% off all fees when purchased in bulk.

Utilize creative that is eye-catching and relevant to the season with high end branding elements.

THE RESULTS

  • Targeted 10,000 business surrounding 5 key location.
  • Tracking of the offer code demonstrated a redemption rate of 14.5%.
  • Bulk gift card sales increased by 6% over the next 30 days.