As the brand continued down a path of aggressive growth, a need was identified to support the demands of the franchisees in a fully integrated capacity through the utilization of a streamlined, easy to use platform.
In addition, the brand was looking to increase compliance from a creative standpoint and ensure adoption of the new platform by the franchisees.
The overall strategy to support the client and achieve their goals was to build a custom portal while providing the brand with significant efficiencies both from a cost and an internal workload perspective. Through the 14-week development of the site and its associated content, UMI kept the following requirements top of mind.
CLIENT EXPECTATION: 75%