As the brand continued down a path of aggressive growth, a need was identified to support the demands of the franchisees in a fully integrated capacity through the utilization of a streamlined, easy to use platform.
In addition, the brand was looking to increase compliance from a creative standpoint and ensure adoption of the new platform by the franchisees.
The overall strategy to support the client and achieve their goals was to build a custom portal while providing the brand with significant efficiencies both from a cost and an internal workload perspective. Through the 14-week development of the site and its associated content, UMI kept the following requirements top of mind.
Provide brand consistency through the utilization of pre-approved creative templates featuring drag & drop image and offer banks.
Provide access to customizable print on demand materials.
Provide inventory management and ordering solutions.
Provide franchisees with a process for custom creative needs that takes the minutia off the client’s plate and integrates a paid system.
Provide a resource for custom local marketing efforts.
Provide cost savings on common print on demand elements.
Incorporate store profiling structure that acts as a repository for all store profile and pricing maintenance.
Develop a custom training and adoption plan for launch.
CLIENT EXPECTATION: 75%
ACHIEVED: 89%
BELOW AVERAGE
0-59%
AVERAGE
60-79%
ABOVE AVERAGE
80-100%