fbpx
 
INDUSTRY:  
Restaurant
TYPE:  
Fast Casual
CORPORATE VS FRANCHISE:  
Franchise
LOCATIONS:  
1,000
INDUSTRY:  
Restaurant
TYPE:  
Fast Casual
CORPORATE VS FRANCHISE:  
Franchise
LOCATIONS:  
1,000

THE CHALLENGE

As the brand continued down a path of aggressive growth, a need was identified to support the demands of the franchisees in a fully integrated capacity through the utilization of a streamlined, easy to use platform.

In addition, the brand was looking to increase compliance from a creative standpoint and ensure adoption of the new platform by the franchisees.

OUR APPROACH

The overall strategy to support the client and achieve their goals was to build a custom portal while providing the brand with significant efficiencies both from a cost and an internal workload perspective. Through the 14-week development of the site and its associated content, UMI kept the following requirements top of mind.

Provide brand consistency through the utilization of pre-approved creative templates featuring drag & drop image and offer banks.

Provide access to customizable print on demand materials.

Provide inventory management and ordering solutions.

Provide franchisees with a process for custom creative needs that takes the minutia off the client’s plate and integrates a paid system.

Provide a resource for custom local marketing efforts.

Provide cost savings on common print on demand elements.

Incorporate store profiling structure that acts as a repository for all store profile and pricing maintenance.

Develop a custom training and adoption plan for launch.

THE RESULTS

  • Within the first year of launching the platform, an 89% system adoption was achieved.
  • 85% Adherence to the profile and pricing maintenance was achieved.
  • 18% savings, on average, was achieved on common print on demand materials.
  • 45% increase in LSM participation through the integration of seasonal opt-ins and availability of resources/tools for self-activation.
  • Brand compliance increased from 60% to 92% systemwide.

CLIENT EXPECTATION: 75%

ACHIEVED: 89%

BELOW AVERAGE

0-59%

AVERAGE

60-79%

ABOVE AVERAGE

80-100%