INDUSTRY:  
Retail
TYPE:  
Clothing
CORPORATE VS FRANCHISE:  
Corporate
LOCATIONS:  
50
INDUSTRY:  
Retail

 

TYPE:  
Clothing

 

CORPORATE VS FRANCHISE:  
Corporate
LOCATIONS:  
50

THE CHALLENGE

  • To drive awareness, traffic and sales through the grand opening time frame while establishing brand loyalty and engaging with local consumers.
  • Request of turn-key support inclusive of on-site event management.
  • Goal of $1 Million in sales over the first seven days of opening.

OUR APPROACH

Create a “can’t miss” event inclusive of the following:

Incentive to return (bounceback).

Innovative branded components.

Engaging activities for all that attend.

Collection of attendee information for the database.

Communicate the new store and grand opening via targeted media and outreach, including:

Direct Mail

Street Teams

Billboard Placement

Signage

THE RESULTS

  • 1 Million Sales exceeded, with 1.4M in the first seven days.
  • Traffic and event attendance doubled from previous efforts.
  • 500% increase in consumer data collection.
  • Sustained sales past grand opening at a rate of 8% over what was projected.

8%
SUSTAINED SALES GROWTH
1.4M
SALES EXCEEDED EXPECTATIONS
500%
INCREASE IN CONSUMER DATA
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