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INDUSTRY:  
Retail
TYPE:  
Clothing
CORPORATE VS FRANCHISE:  
Corporate
LOCATIONS:  
50

INDUSTRY:  
Retail

TYPE:  
Clothing

CORPORATE VS FRANCHISE:  
Corporate
LOCATIONS:  
50

THE CHALLENGE

  • To drive awareness, traffic and sales through the grand opening time frame while establishing brand loyalty and engaging with local consumers.
  • Request of turn-key support inclusive of on-site event management.
  • Goal of $1 Million in sales over the first week of opening.

OUR APPROACH

Create a “can’t miss” event inclusive of the following:

Incentive to return (bounceback).

Innovative branded components.

Engaging activities for all that attend.

Collection of attendee information for database.

Communicate the new store and grand opening via targeted media and outreach including:

Direct Mail

Street Teams

Billboard Placement

Signage

THE RESULTS

  • 1 Million Sales exceeded with 1.4M in the first week.
  • Traffic and event attendance doubled from previous efforts.
  • 500% increase in consumer data collection.
  • Sustained sales past grand opening at a rate of 8% over projected.

8%
SUSTAINED SALES GROWTH

1.4M
SALES EXCEEDED EXPECTATIONS

500%
INCREASE IN CONSUMER DATA