The weather is getting warmer, the sun is out, and new marketing trends are HOT! Advertising tactics are never at a standstill – each month and season brings new opportunities and strategies to optimize your budget and resources. There are major holidays approaching, travel patterns are changing, businesses are opening back up, and it may be time for a product refresh. Finish up your spring cleaning, and get ready for a new quarter and season!
Everyone loves playful, engaging holiday marketing! Sometimes those efforts are saved only for November and December, but spring and summer months have their share of holidays too. May brings Mother’s Day and the collective love we have for moms and the mom figures in our lives. That love is also reflected in spending habits; in 2018, consumers spent $23B on Mother’s Day gifts! So, if you have goods or services that are perfect for moms, grandmas, or other special people, start honing in your marketing strategies now.
Summer means it’s road trip season, so consider billboards as a new form of advertising if you don’t utilize that strategy already. “Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods” (Hubspot). Don’t know where to go for support with billboards? UMI can help! WE will work with you to identify opportunities, negotiate rates, produce creative and finalize placement. As the weather gets warmer, people are out and about more which means marketing opportunities for you. Sandwich boards are a simple yet effective way to advertise. If you’re a brick-and-mortar location, having a sandwich board or other exterior signage outside promoting a special or products can drive store traffic for people passing by. And guess what – UMI can print and store those too!
Perform a Product Audit
It’s time to wrap up your spring cleaning and identify products and services that will thrive during summer months. For example, you don’t hear the ice cream truck in November, but once June rolls around, the songs and sirens are on full blast. If you have a product you know is summer-specific or will perform better, now is the time to get that in front of consumers.
For restaurateurs, summer menu updates are on the horizon. Click to learn more about how UMI significantly reduced costs and execution time for a 700-unit franchise that needed new menus. We know we can help you too!
Even if your products or services don’t align with summer, keep holiday specials in mind!
Understand Your Market
Marketing strategies and consumer buying habits have changed a lot over the past year. Now is the time to target local consumers as they establish new purchase habits by reintroducing core local outreach tactics to your marketing plan. Consider utilizing direct mail, professional street teams, social media, and other methods to expand your reach again.
To understand your local customers and identify low hanging fruit, UMI offers Trade Area Analysis. This data will help you guide your marketing efforts as efficient, cost-effective, and informative as possible. Want to learn more about what Trade Area Analysis can do for you? Click here!
And Always Remember…
UMI is here to be an extension of your team, increase your bandwidth with our full suite of turn-key solutions, and be with you every step of the way. Solutions like Trade Area Analysis, Local Marketing, Our Customizable SNAP Platform, and more will take your brand to new heights.
Ready to implement the hottest marketing trends? Click to get in touch with your new marketing partner!