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INDUSTRY:  
Restaurant
TYPE:  
Casual
CORPORATE VS FRANCHISE:  
Corporate and Franchise
LOCATIONS:  
2,000

INDUSTRY:  
Restaurant

TYPE:  
Casual

CORPORATE VS FRANCHISE:  
Corporate and Franchise
LOCATIONS:  
2,000

Computer Graphic For Opt In

THE CHALLENGE

  • To provide support to the franchise community with regard to local store marketing (LSM) at key seasonal touch points throughout the year.
  • Develop a streamlined process by which the franchisees can participate.

OUR APPROACH

Develop a calender of seasonally relevant programs to offer throughout the year such as:

Local Business Relationship Building

Catering Support

Gift Card Support Programs

School Outreach

Summer Fun Initiative

Signage Kit

Establish a process for FMM’s and franchisees to opt-in via streamlined platform.

THE RESULTS

  • Achieved a 50% system participation rate in the first year exceeding the expectation by 10%.
  • Stores that participated saw a 5-12% increase in sales over those that did not.
  • Utilization of LSM for the system increased exponentially as the tools were made available.
  • Franchisees reacted positively to the calendarization which provided them with the opportunity to plan their budgets in advance.

CLIENT EXPECTATION: 40%

ACHIEVED: 50%

BELOW AVERAGE

0-25%

AVERAGE

29-44%

ABOVE AVERAGE

45+%