THE CHALLENGE

To provide support to the franchise community with regard to local store marketing (LSM) at key seasonal touch points throughout the year.
Develop a streamlined process by which the franchisees can participate.

OUR APPROACH

Develop a calender of seasonally relevant programs to offer throughout the year such as:

Local Business Relationship Building

Catering Support

Gift Card Support Programs

School Outreach

Summer Fun Initiative

Signage Kit

Establish a process for FMM’s and franchisees to opt-in via streamlined platform.

Achieved a 50% system participation rate in the first year exceeding the expectation by 10%.
Stores that participated saw a 5-12% increase in sales over those that did not.
Utilization of LSM for the system increased exponentially as the tools were made available.

Franchisees reacted positively to the calendarization which provided them with the opportunity to plan their budgets in advance.

CLIENT EXPECTATION: 40%

ACHIEVED: 50%

BELOW AVERAGE

0-25%

AVERAGE

29-44%

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ABOVE AVERAGE

45+%