Next to offering great food and service, marketing its brand is one of the most important activities for restaurant operators. A well-thought-out marketing strategy helps keep your existing customer base loyal while at the same time attracting new ones.
In short, your marketing efforts are a key part of how you present your brand, and who you are to the world. Still, in the tough times facing the industry it may be tempting to skimp on marketing programs, confining them to a few radio spots, web ads or direct mail coupons. Unfortunately, doing so can turn a smart investment into a wasted effort.