INDUSTRY:
Restaurant
Restaurant
TYPE:
QSR
QSR
CORPORATE VS FRANCHISE:
Corporate and Franchise
Corporate and Franchise
LOCATIONS:
1,000
1,000
INDUSTRY:
Restaurant
Restaurant
TYPE:
QSR
QSR
CORPORATE VS FRANCHISE:
Corporate and Franchise
Corporate and Franchise
LOCATIONS:
1,000
1,000
THE CHALLENGE
- Provide research and strategic local marketing plans for 2 under performing markets (150 stores) through the utilization of targeted tactics intended to increase awareness and drive sales.
- Turn-key management requested.
OUR APPROACH
Generate comprehensive trade area analysis data for each location inclusive of on-the-ground review to determine location specific opportunities.
UMI provided multi-tiered strategic recommendations and executed all aspects of the plan addressing:
Market-wide Opportunities
Local Opportunities
Hyper local (Store Specific) Opportunities
THE RESULTS
- Sales increased 8-13% within each market.
- All participating stores saw an increase.
- Both participating markets outperformed the rest of the system during the 4 month activation time frame.
- Increased sales were retained over the following 4 months.
