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INDUSTRY:  
Restaurant
TYPE:  
QSR
CORPORATE VS FRANCHISE:  
Corporate and Franchise
LOCATIONS:  
1,000

INDUSTRY:  
Restaurant

TYPE:  
QSR

CORPORATE VS FRANCHISE:  
Corporate and Franchise
LOCATIONS:  
1,000

THE CHALLENGE

  • Provide research and strategic local marketing plans for 2 under performing markets (150 stores) through the utilization of targeted tactics intended to increase awareness and drive sales.
  • Turn-key management requested.

OUR APPROACH

Generate comprehensive trade area analysis data for each location inclusive of on-the-ground review to determine location specific opportunities.

UMI provided multi-tiered strategic recommendations and executed all aspects of the plan addressing:

Market-wide Opportunities

Local Opportunities

Hyper local (Store Specific) Opportunities

THE RESULTS

  • Sales increased 8-13% within each market.
  • All participating stores saw an increase.
  • Both participating markets outperformed the rest of the system during the 4 month activation time frame.
  • Increased sales were retained over the following 4 months.