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FROM THE BLOG  |  February 4, 2021

What’s the PESO Advertising Model?

Having a variety of advertising mediums and strategies is key to building a successful marketing model. Through the variety of advertising tools UMI offers, you’re able to tap into PESO advertising: paid, earned, shared, and owned. PESO advertising maximizes and optimizes marketing strategies for your business. 

Paid media is what you’re probably doing already—you have a budget for ads you’ve created and boost them in markets that would be the most successful. When we think of advertising, this is the go-to. UMI works with you to strategize media planning and placement that’s made to optimize media reach. Paid media is critical, and to get the most exposure possible, adopt the PESO model. 

Earned media is non-paid advertising for your company or product. Have you ever searched the internet for the best place in town to get dinner and reviews come up? Reading former customers’ experience at a restaurant is valuable input when you aren’t sure. Those reviews are earned media. By creating a positive experience for your customers, you’ll earn their trust, business, and word-of-mouth advertising. 

As the name suggests, shared media is when your advertisements are passed along. That can be a shared social media post, or a referral. Think of it like a tree. Your advertisements are the roots, shares are the branches, and the views off those shares are the leaves. You never know how far shared media can organically take you! While you may not have control over shares, UMI can maximize the potential for them. With strategic local marketing, we can target your audience with ease. 

Finally, owned media. This is your social media accounts, press releases, merchandise, etc. Like paid media, you control it, but it’s not always paid for. One of the many things that makes UMI different is our print production and sourcing bandwidth. We’ll work with you to provide owned content like promotional merchandise, posters, custom designs, and more. UMI is here to help you design and produce owned media. 

Marketing and advertising can be a daunting task for new business owners and companies stretched on resources. That’s why UMI is here to work with you. Our signature turn-key marketing techniques make it easy to grow and promote your brand. Get in touch with us to learn more about how we can optimize your marketing strategies.